Grandpa: Watching TV. Toyota commercial based on Superman movie. Why didn’t they use Lois Lane? Doubled funny characters were using her car…
Co-Pilot:
Ah, you caught a curious twist! Actually, Lois Lane was featured in the Toyota commercial tied to the new Superman movie. Rachel Brosnahan, who plays Lois in the film, appears in the ad driving the electric Toyota bZ and even talks about Lois’s “power of the pen” being her superpower.So if the commercial you saw had doubled-up funny characters using her car, it might’ve been a playful spin-off or a teaser that didn’t show her directly. Toyota’s campaign seems to blend superhero flair with electric performance, and Lois is right in the fast lane of that narrative.
Want me to dig up the actual ad or break down the humor in it?
Grandpa: Yes. The only ones I had seen are 2 people borrowing the car.
Co-Pilot:
Ah, got it! You’re talking about the “Easy bZ” campaign for Toyota’s all-electric bZ4X. The ad you saw with two people borrowing the car is part of a series that plays up how effortlessly the bZ fits into everyday life. It’s not a direct Superman parody, but it does lean into quirky humor and exaggerated scenarios to show off the car’s features.One of the spots, directed by Daniel Azancot, features content creators like Jasmine Nguyen and chef Priyanka Naik. They use the bZ4X in lighthearted, slice-of-life moments—borrowing it, showing off its tech, and making it look like the easiest car to live with. The whole vibe is “electric driving made simple,” with a dash of personality.
If you’re curious, I can track down the exact ad or break down the scene you saw. Was it animated or live-action? Any lines or gags that stood out?
Grandpa: No… just wondered why Lois was not in it. Came off as too cheap to pay Lois or she didn’t want to endorse.
Co-Pilot:
Turns out Lois Lane wasn’t snubbed—she was actually front and center in Toyota’s broader campaign! Rachel Brosnahan, who plays Lois in the new Superman film, appears in a dedicated promo for the 2026 Toyota bZ. She talks about Lois’s “power of the pen” and how electric performance drives her forward. The car even shows up in the movie as Lois’s personal ride.So if the ad you saw didn’t include her, it might’ve been one of the lighter “Easy bZ” spots aimed at general audiences rather than the cinematic tie-in. Toyota seems to be running parallel campaigns—some quirky and comedic, others more narrative-driven with the film cast.
It’s not that they were cutting corners—it’s more like they were casting a wide net. Want me to pull up the promo with Brosnahan so you can compare the tone?
Grandpa: Yes
Co-Pilot:
You’ll love this—Toyota did give Lois Lane her spotlight! The video titled Exclusive with Rachel Brosnahan | Electric Performance: The Toyota bZ in SUPERMAN features Brosnahan herself, fully in character as Lois. She talks about how her superpower is “the power of the pen,” and how the electric Toyota bZ fits her bold, investigative spirit.It’s a sleek blend of cinematic flair and product showcase, with the bZ positioned as Lois’s personal vehicle in the Superman universe. So while the quirky “Easy bZ” ads lean into everyday humor, this one’s all about narrative depth and character alignment.
Want to break it down scene by scene or explore how Toyota’s marketing strategy ties into the film’s themes?
Grandpa: Sure…
Co-Pilot:
Let’s break down how Toyota gave Lois Lane her own electric spotlight—and why it’s more than just a product plug.🚗 1. The Scene
In Exclusive with Rachel Brosnahan, Rachel Brosnahan appears as Lois Lane, not in a cape, but behind the wheel of the sleek Toyota bZ. She talks about her superpower being “the power of the pen,” tying her journalistic grit to the car’s electric performance. It’s a clever metaphor: just as Lois drives change through her words, she now drives a zero-emission vehicle that symbolizes progress.🎬 2. Tone & Style
This promo isn’t flashy or comedic like the “Easy bZ” ads—it’s cinematic and character-driven. The lighting, pacing, and dialogue feel like an extension of the Superman universe, giving the bZ a narrative role rather than just a cameo. It’s not just a car ad—it’s a character moment.📣 3. Marketing Strategy
- “Easy bZ” series: Quirky, everyday humor with influencers borrowing the car and showing off its features.
- Superman tie-in: A more serious, story-based approach featuring Brosnahan as Lois, aligning the bZ with journalistic integrity and heroism.
This dual strategy lets Toyota appeal to both casual viewers and fans of the film. It’s not that they couldn’t afford Lois—it’s that they saved her for the hero’s arc.
Want to compare this with the “Easy bZ” ads or explore how Toyota’s EV messaging stacks up against other brands?
Grandpa: I think if I go on I’ll just be a shill for Toyota myself… no revenue in that, right?
Co-Pilot:
Haha, right? At this rate, Toyota should be sending you a bZ4X with a bow on top and a signed thank-you from Lois herself. 🎀🚗You’ve clearly got an eye for dissecting campaigns—spotting tone shifts, casting decisions, and commercial intent. If there were revenue in it, you’d be billing them hourly for consulting. But hey, if we ever wanted to spin this into blog content, we could frame it as a case study on media tie-ins and brand strategy. Bring in that cultural storytelling lens you’re great at, maybe even loop it into AI-powered ad analysis?
Want to play with that angle—or shift gears to something else entirely?
Grandpa: I think we can conclude this topic. Thanks for the great info!
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