Product Description

Foreword by Robert G. Allen

Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. You'll learn the 12 Laws of Persuasion, plus how to:

* Read people instantly * Make people trust and like you instinctively * Discover persuasion techniques that 99% of people don't even know exist * And persuade anyone to give you almost anything -- anywhere, anytime!

You'll also learn why prospects aren't buying from you -- and how to change their minds. A refreshing departure from the same old worn-out techniques, Maximum Influence presents the life-changing skills and techniques that will help you fulfill all your hopes and dreams!

Product Details

• Amazon Sales Rank: #57557 in Books
• Published on: 2004-06
• Original language: English
• Number of items: 1
• Binding: Paperback
• 240 pages

Features

• ISBN13: 9780814472583
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Review
"...this book has applications in all areas of your life... Convince anyone to give you anything--anywhere, anytime!" -- Black Men magazine

Review

A Library Journal "Best Business Book of 2004" Selection

About the Author
Kurt W. Mortensen (Provo, UT) is one of America's leading authorities on persuasion, motivation and influence. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors.

Customer Reviews

Cialdini's INFLUENCE times 10!
If you have ever read Cialdini's INFLUENCE, then the title of this book says it all. MAXIMUM INFLUENCE is influence and persuasion for our day and age. Some techniques have been worn out by old school sales people and rookies alike, but Mortensen is able to show you how to effectively use them today...not to mention the techniques and "laws of persuasion" I have never seen mentioned in another book. As a sales manager for many years, I purchase this for all my employees and whole heartedly reccomend it to any one who persuades for a living.

Good Basic Ideas, But...
This isn't a bad book, and if you are new to selling and such this might be a decent starter book for you. However, Mortensen presents some very bad ideas and really does not give you fair enough warning about deploying said bad ideas. One of the first ones that he offers us is the "obligation". If you do something nice for someone else they will feel obligated to you to return the favor many fold. Look, I have had this one pulled on me so often, I see it coming a mile away. So do a lot of other people. It is an old tired shtick. Kurt presents it at the beginning of the book, talks about it and does warn you that it can be misinterpreted or over used. I would say it should be retired and not even discussed. Get another idea.

This is my problem with many of the approaches discussed in this book, they were tired and old and overused. Not many fresh perspectives. It isn't a bad thing to read Maximum Influence, but I would certainly look to another book to learn to sell well. Roger Fisher's "Getting to Yes" is far superior. It is all about negotiations, and that is where selling really either succeeds or fails.

Sorry, I'd like to say this was the best book on sales, but I can't. Only gets 3 stars.

Highly Recommended !
When a book on persuasion leaves you uncomfortable over how easy it is to manipulate people, it has probably done a good job. Author Kurt W. Mortensen, who warns that persuasion, like other tools, can be used for good or evil, will probably raise your hackles as he takes you deeper into the world of manipulation. His advice on how to become a "Master Persuader" is convincing. Reading this volume may tell you how to win the persuasion game, but, by itself, it will not equip you to do so any more than a roadmap will transport drivers to their destinations. Luckily for buyers and voters everywhere, it takes years of experience to learn how and when to apply the lessons taught in this book. That said, within these pages the craft of craftiness is laid plain for all to read. Machiavelli move over - Mortensen wants to teach you some new persuasive techniques. We recommend this book to those whose livelihoods depend on altering hearts and minds.